Associate Strategist, Social, Greater China

Ogilvy, Social & Performance, Hong Kong

Ogilvy Social & Performance is a global, cross-discipline team of social experts from across all of Ogilvy’s businesses. We know there’s a new customer and stakeholder journey defined by the increasing impact our networks have on purchase decisions and our behaviors. We design integrated social solutions that combine deep disciplines like CRM, public relations and shopper marketing and are rooted in what drives behavior.

Associate Strategist responsibilities include:

• Contribute to the cross-discipline social media team, spanning public relations, direct marketing, advertising and shopper marketing
• Online research and social media monitoring using a variety of social media listening tools
• Social media strategy development
• Campaign execution in the areas of content, community management, influencer identification, influencer outreach and offline activation
• Measure campaign effectiveness using a variety of social media analytics tools with an organized data-driven mindset
• Day-to-day client relationship management
• Project management

In order to be successful in this role you must:

• Have a bachelors degree or equivalent with a strong academic record
• Have 2+ years of work experience with China social media platforms, primarily WeChat, Weibo, LittleRedBook. Others are beneficial. Social KOL marketing experience is also preferred
• Have a strong understanding and interest in China digital marketing trends, industry practices and case studies, especially in luxury brands
• Understand current and emerging media platforms in Mainland China and their usage from a consumer and business perspective
• Be fluent in Mandarin and English language, reading and writing (test will be given)
• Have excellent communication skills – verbal and written
• Think critically and creatively, meaning the ability to think clearly and rationally, solve problems and develop new and useful possibilities
• Plan and execute multiple projects simultaneously in an organized fashion
• Work calmly and maintain good judgment in a fast-paced work environment
• Collaborate with colleagues in different countries and appreciate cultural differences
• Understand how to drive conversations and online word-of-mouth
• Be passionate about social media and word-of-mouth marketing

Additional skills preferred, but not required:

• Fluent in Cantonese & reading and writing traditional Chinese
• Image and video production and editing
• Management experience
• Business development experience

How We’ll Support You

Ogilvy celebrates its people. Fully. Enthusiastically. Unhesitatingly. We’ll empower you with the tools you’ll need to succeed. We’ll give you the autonomy to seek out new paths and better ways of doing things. We’ll support you with colleagues who are experts in their disciplines, drawn from across the Ogilvy network. And we’ll provide opportunities for you to do work of which you’ll be proud, with people you’ll be proud to call your teammates.

We offer 5-day work with attractive salary, fringe benefits and good career prospects to the right candidates.

All information will be treated in the strictest confidence and used for recruitment purposes. Only short-listed candidates will be contacted for interview.

At Ogilvy, our people are at the heart of what we do: a creative agency that sparks game-changing ideas across culture and business through collaboration, integrity, and a celebration of self-expression.

We believe in building powerful teams with purpose. This means hiring and nurturing talent across all races, ethnicities, religions, abilities, sexual orientation, and gender identities – and we relentlessly curate transformative initiatives that make our commitment to fairness, and equity a reality.

Our ultimate mission is to leave a positive impact on the world, creating a better future for all, while supporting and uplifting the global communities we serve. This is central to our mantra of Borderless Creativity.

All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or status as a protected veteran.

At Ogilvy, our people are at the heart of what we do: a creative agency that sparks game-changing ideas across culture and business through collaboration, integrity, and a celebration of self-expression.

We believe in building powerful teams with purpose. This means hiring and nurturing talent across all races, ethnicities, religions, abilities, sexual orientation, and gender identities – and we relentlessly curate transformative initiatives that make our commitment to fairness, and equity a reality.

Our ultimate mission is to leave a positive impact on the world, creating a better future for all, while supporting and uplifting the global communities we serve. This is central to our mantra of Borderless Creativity.

All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or status as a protected veteran.