Digital Strategy and Operation Lead, HK SK-II

ROLE PURPOSE- SUMMARY

P&G was founded more than 186 years ago. Today, we’re one of the world’s largest consumer goods companies and home to iconic, trusted brands, including SK-II, Olay, Whisper, Braun, Febreze, Gillette, Head & Shoulders, Oral B, Pantene, Pampers and Ariel, Tide, etc.

As Digital Strategy & Operations Lead, you will be the key contributor in HK SK-II media, CRM and user operation related project, driving business growth and success via strong planning and execution with data-driven approach to achieve optimization.

YOUR ROLE

SK-II HK overall CRM and user operation (Whatsapp BC 1-1, C360)

• Responsible for compiling and drawing insights from data, user data reporting and business results (across Whatsapp BC 1-1, brand.com, media behind C360)
• Propose user operation recommendation, action plans or identify opportunities with media/ omnichat agency and channels
• Partner with brand and sales team, leverage C360 to uplift the data integration for advanced user operation cross brand campaign idea and content
• Manage campaign execution and timeline (e.g., material submission, content creation, copy writing)
• Agency governance on timely report, review process, data accuracy and capability enabling

SK-II HK Ecom site and Brand.com (Forewide site set-up)

• Responsible for execution including set-up of Forewide e-retailer site, partner with global design on asset creation, Forewide and sales team in support
• Manage Ecom site campaign execution and timeline (e.g., material submission, content creation, copy writing)

Brand & performance marketing project execution

• Summarize media operation process, tactic, material guidance, touchpoint principle and best practice
• Marketing collaterals development and execution (online & offline)
• Support brand team with sales team in consolidating trade activities in adaptation to online and offline marketing materials

Marketing project operations and stewardship processes

• New media solution and pilot management and execution with different parties (e.g., media agency, vendor, channels and brand team)
• Connect with external parties to download latest market trends, media solution and inspirational cases
• Manage local market media operations processes (e.g. media annual PO, media savings)
• Assist in media-related stewardship processes (e.g. quarterly sample checks, annual CSA)

WHAT WE OFFER YOU:

• Build In-depth Brand Building and Media Mastery
• Make an Impact from Day 1
• World class learning & development.
• Dynamic and inclusive work environment
• Competitive salary and benefits program, and flexible working arrangement

Qualification Required:

• Minimum 4 years of experience in marketing/ media in the FMCG/consumer goods industry or related service industries.
• Proven experience in managing media plan, e-commerce digital plans
• Demonstrated leadership skills with a track record of delivering outstanding results, exceeding targets, and a strong focus on governance and productivity.
• Strong collaborative skills, agility and sense of responsibility, with analytical thinking, and a passion for driving productivity.
• High emotional intelligence and ability to thrive in a fast-paced, agile, and demanding environment.
• Fluent in English (both written and spoken).
• Bachelors degree in a relevant field.

This is important to note:

• You will receive the online assessment invitation in 1 day after you completed the application successfully.
• Immigration sponsorship is not available for this position.
• P&G welcome people with disabilities. P&G is proud to be an equal opportunity workplace and is an affirmative action employer. We value diversity at our company. We do not discriminate against individuals on the basis of race, color, gender, age, national origin, religion, sexual orientation, gender identity, citizenship, marital status, disability, HIV/AIDS status, or any other legally protected factor.